Card services giant Mastercard is expanding its payment success to the digital asset space, looking to facilitate Bitcoin and crypto transactions.

Having made waves in traditional finance, Mastercard’s next target is helping its over 3.5 billion card users worldwide and other interested users transact crypto. A Business Insider report on Tuesday shows that the payment giant is exploring means to facilitate Bitcoin transactions among clients, merchants, and banks.

Mastercard Eyes Expansion into the Nascent Sector

Despite its recent breakthrough, processing crypto transactions is still unpopular and tedious compared to its traditional counterpart. With this in view, Mastercard is looking to tap into the endless possibilities in digital asset payments while making fiat-to-crypto and crypto-to-crypto transactions more seamless.

Raj Dhamodharan, Mastercard’s executive vice president of blockchain and digital asset products and partnerships, revealed that Mastercard aims to build a Venmo or Zelle-like crypto payment system. Notably, the two peer-to-peer payment networks are popular among users in the United States for their seamless transaction structure.

Meanwhile, Mastercard has made considerable progress in its dabble into crypto payment. For context, the firm has filed over 250 unique patents related to blockchain technology since 2015 and has supported 43 crypto startups since 2021.

Nonetheless, it intends to expand its reach by simplifying cross-border and blockchain-focused payments for TradFi. Furthermore, the credit card giant is eyeing other blockchain-based endeavors, such as real-world asset tokenization.

Mastercard Multitoken Network Central to Innovation

Notably, the Mastercard Multitoken Network (MTN) would be central to this latest conquest. Launched in 2023, the decentralized finance (DeFi) platform helps financial institutions bridge the gap between traditional and blockchain-based transactions.

Mastercard has made strategic collaborations with JPMorgan, Standard Chartered Bank, and recently, Ondo Finance to bolster the network’s utility. Nonetheless, the payment giant still requires more financial institutions to adopt MTN and key partnerships to facilitate its crypto transaction infrastructural provider plans.

Regulatory clarity is also important for Mastercard’s new plan. Dhamodharan noted that the brightening digital asset regulatory clouds in the United States and globally have bolstered crypto-related innovations.