On April 13, according to Bloomberg, U.S. President Trump and his family are penetrating the crypto industry in all aspects: from digital collectibles NFTs to decentralized financial projects, from planned stablecoins to Bitcoin mining businesses, and also meme coins named after the president and his wife. According to calculations based on public data, even after experiencing the market turmoil caused by the latest trade war, the total book income of these projects is still close to US$1 billion.

In December 2022, Trump entered the crypto space with his personal digital collection, the "Trump" NFT series, which has launched four series and brought millions of dollars in revenue, and Trump has also held private dinners for holders. In September 2024, the Trump family held a 60% stake in the DeFi project WLFI through its affiliate DT Marks DeFi LLC. The project has completed two rounds of token sales to raise $550 million, but the promised DeFi services such as on-chain lending have not yet been implemented. Companies affiliated with the Trump family received 75% of net income as expenses based on the prospectus, including proceeds from token sales. Trump’s eldest son, Donald Trump Jr., and other sons, Eric and Barron, are listed as “Web3 Consultants” for WLFI.

In January this year, the Trump family launched two Meme coins, TRUMP and MELANIA, on the eve of their inauguration. The initial surge brought rich returns to their family. MELANIA plummeted 90% after bringing $11.4 million in profits to related entities. Two Trump family-related entities hold 80% of the supply of TRUMP tokens and will be unlocked in three years. In February this year, Trump Media Technology Group applied for the "Truth.Fi Bitcoin Enhanced ETF" trademark and plans to cooperate with Crypto.com to launch ETFs. In March, the Trump family project WLFI released a stablecoin plan, launching the US dollar stablecoin USD1, backed by short-term U.S. bonds and cash equivalents. In the field of Bitcoin mining, the Trump family has also cooperated with listed company Hut 8 to establish American Bitcoin Corp to fulfill its commitment to support the miner community during the 2024 campaign.

"The Trump family seems eager to establish a broad industry foothold before regulatory policies that may push up crypto assets valuations. The president's sons are planning to list their Bitcoin mining companies, and the SEC has recently concluded its investigation into Crypto.com."