Japanese publicly listed company Value Creation announced Monday plans for the additional purchase of about $700,000 in BTC, after previous purchases totaling ¥200,000,000 (about $1.4M). The company says Bitcoin is “no longer just a speculative asset.”

Marketing and real estate digital transformation (DX) business Value Creation announced this week it will be purchasing additional BTC. In a document filed with Japan’s Financial Accounting Standards Foundation (FASF), the publicly listed tech firm noted its plans to purchase ¥100,000,000 in BTC (about $700K) between the months of April and August, 2025.

While the purchase may not be much compared to the vast chunks of Bitcoin Michael Saylor’s Strategy has been scooping up of late, it follows previous buys totaling 200 million JPY in the asset, or about $1.4 million, signaling Value Strategy’s and the wider Japanese market’s shift to investing in crypto assets. The country’s top publicly listed holder of BTC is Metaplanet.

The company notes in the announcement (translated) that, “Crypto assets, which were initially viewed with skepticism, are now increasing their presence around the world as digital currency,” citing firms like Blackrock and its interest in BTC. “[Bitcoin] … is no longer just a speculative asset, but is establishing its value, and although there are short-term adjustments, it is constantly growing,” Value Creation further emphasized.

The company plans to make the buy with surplus funds leveraged for investment purposes and notes: “We also plan to convert it into cash as necessary and return it to our business.”

While some crypto advocates and investors see the global trend of large companies buying up BTC as bullish, many early adopters and users of Bitcoin as peer-to-peer electronic cash, and a means of escaping state-embedded banking cartels, view these moves as antithetical to the cypherpunk ethos that originated crypto’s popularity.

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