Today, as crypto assets are gradually accepted by mainstream finance, the investment concept of "Made in the USA", which has a strong political connotation, has been packaged into cryptocurrency ETFs.

On March 24, Trump Media Technology Group (TMTG) and Crypto.com, a well-known cryptocurrency trading platform, announced a cooperation plan. The two parties intend to jointly launch a series of digital assets and stock exchange-traded funds (ETFs) and exchange-traded products (ETPs) called "Made in the USA".

Although the response of this news in the traditional financial circle is still unclear, many industry insiders from the crypto community to Wall Street have quickly captured several noteworthy details behind this news: the extent of Trump's personal involvement in the field of digital assets, why Crypto.com, an exchange headquartered in Singapore, is so high-profile in its involvement, and whether the concept of "Made in the USA" can resonate with investors?

A new step in Trump's financial layout

Back in January this year, Trump Media launched its new financial technology brand Truth.Fi, which aims to provide a financial service platform for Trump supporters and conservative investors to avoid "wokeism". The joint launch of the "Made in America" ETF with Crypto.com is one of Truth.Fi's strategic layout.

According to the publicly disclosed details of the cooperation, these ETFs will cover both digital assets and traditional securities, and will focus on the concept of "Made in America", with particular emphasis on the layout of fast-growing American domestic companies and high-tech industries.

Trump Media CEO Devin Nunes emphasized in a statement that these ETFs will not be swayed by "woke nonsense" and "political posturing", and investors will be able to support companies that are truly committed to the core business of the US economy.

Obviously, the ETF launched by Trump Media this time is not just a simple financial product, but also carries a strong political and cultural stance. It remains to be seen how attractive this clear and clear political tendency will be to traditional Wall Street investors.

Crypto.com’s international ambitions

It is worth noting that as the core technology provider of the Trump Media ETF cooperation, Crypto.com has always been known for its strong marketing efforts and internationalization strategy. The company will provide cryptocurrency custody and supply technology for ETFs and issue these ETF products through its broker-dealer Foris Capital US.

Judging from the statement of Crypto.com CEO Kris Marszalek, this cooperation is obviously an important step for Crypto.com to layout the ETF market globally. He particularly emphasized that this will be the first unique ETF token basket including the Crypto.com platform coin Cronos (CRO). This means that the native token of the Crypto.com platform will also enter the traditional ETF market for the first time through this cooperation with Trump Media.

From a strategic perspective, this cooperation is of great significance to Crypto.com. On the one hand, this is the first time that Crypto.com has deeply bound a partner with strong political influence to build brand momentum in the US market; on the other hand, through the positioning of "Made in the USA", it may also help Crypto.com to penetrate the conservative investor group more deeply-a market segment that has not been fully developed in the field of digital assets.

Trump's Cryptocurrency Layout

In fact, before this cooperation with Crypto.com, President Trump has made several unexpected moves in the field of digital assets.

Earlier this month, President Trump signed an executive order to establish a strategic reserve of Bitcoin, using Bitcoin as a value reserve asset similar to a "digital Fort Knox" to strengthen the financial strategic security of the United States.

In addition, there were rumors in the market that World Liberty Financial, a company supported by Trump, would acquire Binance's US branch, but was subsequently denied by World Liberty Financial. However, these rumors themselves are enough to show that the Trump camp's attention to the crypto field has reached an unprecedented level.

More notably, President Trump recently publicly praised the official Trump memecoin named after himself on his social media Truth Social, calling it "the best of all memecoins." Although this statement was regarded by many as a humorous ridicule, its political intentions and propaganda effects were obvious.

However, this practice of deeply combining digital asset investment with political factors also faces regulatory risks. California Democratic Congressman Sam Liccardo recently proposed a bill to try to ban politicians from issuing memecoins. Although Trump memecoin has not been substantially affected at present, the future regulatory risks are always the sword of Damocles hanging over its head.

Can a ‘Made in America’ ETF Succeed?

Back to the ETF itself, the "Made in America" ETF jointly launched by Trump Media and Crypto.com is conceptually attractive. Trump's "America First" principle fits the current global geopolitical tensions. And directly transforming this sentiment into a financial product is likely to receive a wide response from conservative groups in the highly divided political and cultural American society. But the question is, will investors buy it? The ultimate success of the ETF will depend on multiple factors: regulatory approval, investment target selection, fund manager performance, and market publicity. Although the concept of "Made in America" is attractive, the market may also be cautious about such a highly politicized investment theme.

Conclusion

The high-profile cooperation between Trump Media and Crypto.com has deeply embedded political factors into the operation of digital asset ETFs. This approach may bring a strong user base and brand effect to investment products, but it may also trigger more intense regulatory games.

Regardless of the final success or failure, this attempt to cross traditional finance and digital assets and highly combine political factors has brought a new proposition to the market: Should investment products be highly bound to political positions and social ideologies?

Trump's "Made in America" ETF may be just a large-scale experiment. But there is no doubt that the results of this experiment will greatly affect the future relationship between digital assets and traditional finance, and will also set an important reference benchmark for the entire industry.