Shoppers in Singapore can now use crypto to pay for gadgets on the Sony Store Online. 

In a statement on Tuesday, Sony Electronics Singapore said it has enabled USDC payments through crypto exchange Crypto.com’s payment service, marking the company’s first local move into direct crypto transactions.

The feature allows customers to check out using USDC, a stablecoin pegged to the U.S. dollar. It’s currently exclusive to the Sony Store Online and available only via Crypto.com’s payment system. 

With $60.06 billion in circulation, USDC is the second-most prominent stablecoin, following Tether’s USDT at $144.02 billion, per CoinGecko. Circle, the company behind USDC, filed an S-1 with the U.S. SEC, intending to go public via an IPO.

“We’re pushing to make paying in crypto more mainstream,” Chin Tah Ang, General Manager of Crypto.com Singapore, said in the statement, adding that a brand like Sony would help bolster visibility for crypto payments.

While limited to one crypto for now, Sony said it plans to add support for others in the future. Sony Singapore did not immediately respond to Decrypt’s request for comment.

The move comes amid a broader shift within Sony’s global operations toward blockchain and Web3 technologies.

Earlier this year, Sony debuted Soneium, a custom-built Ethereum layer-2 network created by its Singapore-based subsidiary Sony Block Solutions Labs. 

While Soneium operates quietly in the background, it’s intended to support a wide range of blockchain use cases, spanning digital collectibles, creator tools, and potentially, in-game economies tied to Sony’s entertainment empire.

In September, during its testing phase, Soneium integrated support for bridged USDC, positioning the token as a go-to option for transactions across apps built on the network. 

Developers have since used Soneium to launch NFT collections, such as a soulbound drop celebrating Sony’s iconic Aibo robot, and early-stage games, with a growing catalog of consumer-facing tools.

Crypto.com, for its part, continues to expand its footprint globally. 

Last month, it signed a non-binding agreement with Trump Media and Technology Group to launch crypto-focused ETFs, including offerings tied to Bitcoin (BTC) and its own Cronos (CRO) token.

Those funds are expected to go live on the Crypto.com platform following regulatory clearance.

CRO has jumped 8.5% on the news to $0.10, CoinGecko data shows.

Edited by Sebastian Sinclair