The family is expanding its growing bitcoin and crypto portfolio by investing in a new bitcoin mining venture called .

Donald Trump Jr. and are merging their firm, American Data Centers, with Hut 8, a publicly traded bitcoin miner, to form the new company. The Trump brothers will hold a 20% stake in American Bitcoin, with Hut 8 owning the remaining 80%.

The deal brings 61,000 mining machines from Hut 8 into American Bitcoin. The company also plans to build its own “” by retaining mined coins.

Eric Trump, who will be American Bitcoin’s chief strategy officer, likened bitcoin’s hard asset properties to real estate. By leveraging low-cost North American data centers, American Bitcoin aims to mine bitcoin more efficiently than competitors. This could become a key advantage as mining gets more difficult over time.

The Trump family has aggressively embraced bitcoin and crypto lately through various projects.

American Bitcoin will remain separate from the Trump Organization empire. But its bitcoin reserve plans align with President Trump’s vision for the .

Bitcoin mining has faced environmental criticism for its massive energy use. But Eric Trump believes American Bitcoin’s access to low U.S. energy costs will give it an edge.

By focusing on mining, American Bitcoin appears to be a more serious bitcoin bet compared to Trump’s meme coins and stablecoin talk. The family’s rising bitcoin and crypto profile mirrors the growing mainstream acceptance.